Crossroads can provide a FREE introductory session for your company to give you a perfect opportunity to assess our professionalism and the potential impact on you and your business.
Please contact us today at info@crossroads-
info@crossroads-
+44 (0)20 7060 0650
Crossroads Global
London Office
Crown House
72 Hammersmith Road
London W14 8TH
ENGLAND
Phone: +44 (0)20 7060 0650
Fax: +44 (0)20 7559 3401
The Indian Middle Class is 300 million plus and growing. Their increasing purchasing power and a shift to western style consumption patterns provides global companies with new market opportunities. We support companies wanting to target the Indian consumers with orientation programmes discussing the values, attitudes and aspirations of Indian consumers that shape their buying decisions. We support this with focus group discussions, consumer trend analysis, recent market research reports and sample profiles of prospective consumers.
CROSS-
Expertise and focus on India Business Culture
Crossroads Global specializes in providing
consultancy and training services to UK companies that are doing business or planning
to expand their business in India. We have expertise in both India and the UK.
India Specific Marketing Services
Marketing is a discipline where local knowledge
is critical to the success of a product or service, especially so while dealing with
different cultural behaviour and values of Indian consumers.
Marketing Intelligence Services
We have a range of marketing intelligence services
for companies planning to sell their products or services in India including bespoke
market research, consumer trends report, focus group discussions, test marketing
and competitor analysis.
Client Driven Approach (Flexibility)
At Crossroads Global, we follow a thorough needs-
Solid Commercial Experience
All of our consultants and trainers have had successful
careers in international management, with work experience in various countries and
they have worked themselves in India.
About us
Crossroads Global provides India related intercultural training and marketing
services for businesses in the UK and other European countries. Our clients include
blue chip companies as well as small and medium companies that want to gain a foothold
in Indian market or are outsourcing or off shoring business to India. Our services
are cost-
Contact us today -
WHY CHOOSE CROSSROADS GLOBAL
INDIA FOCUSED MARKETING SERVICES
INSIGHT INTO AN INDIAN CONSUMER’S MINDSET
• Market Intelligence
• Consumer Trend Analysis
• Product Launch
• Marketing/Communication Strategy
• Scanning and evaluation of distribution channels; support and facilitation for:
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Our marketing consultancy services ensure that the companies target the Indian target audiences with the most effective and suitable marketing campaign. It is of utmost importance that the advertising message, especially in luxury products, addresses the cultural values and aspirations of the Indian consumers. We strongly recommend our cultural marketing audits to ensure a successful product launch exceeding your sales target. Contact us for a free consultation meeting and we will be happy to work with you to design a customized marketing and advertising strategy for Indian markets.
We offer a service to conduct audits on your branding strategy for the Indian market to scan for any possible branding dimensions that might be misinterpreted or can convey different or not desired message to the Indian consumer.
HR AND RECRUITMENT
We provide cross-
CROSS-
Market Size & Segments
Customers Needs, Usage, Attitude & Trends
Distribution Channels
Competitor Activity, Strategy & Performance
If you are planning to launch a product or service in the Indian market, we provide cultural audit and consultancy to adapt the product and the related communication needs to the cultural characteristics of the Indian market.
Companies already selling their product or service in India
Companies outsourcing business processes to India
Companies planning on off shoring their business processes to India
Companies in search of a distribution system in India
Companies recruiting personnel from India
Companies doing business with Indian companies
Companies working virtually with a team in India
Expatriates and their families going on an assignment to India.
Institutes and academies training or teaching students from India.
Why Undertake India Business Related Training?
With more than one billion people, India is the world's second most populous country and its largest democracy. India has become a world economic power, with growth over the past three years averaging 8%. Based on purchasing power parity, it is now the world's fourth largest economy.
Our India Focused Services
HR and Recruitment support for India
Cross cultural Branding Audits
Cross cultural Marketing consultancy
India Business e-
Indian consumer trends’ insights
India related Market Research
Relocation Programmes for Indian cities : Bangalore, Mumbai, Chennai, Hyderabad, New Delhi and more.
India Business Culture: Workshops and Briefings
Working Effectively with Indian Colleagues
Negotiations and Meetings in India
Working virtually with teams in India
Recruitment and HR policies in India