


Crossroads can provide a FREE introductory session for your company to give you a perfect opportunity to assess our professionalism and the potential impact on you and your business.
Please contact us today at info@crossroads-



info@crossroads-
+44 (0)20 7060 0650


Crossroads Global
London Office
Crown House
72 Hammersmith Road
London W14 8TH
ENGLAND
Phone: +44 (0)20 7060 0650
Fax: +44 (0)20 7559 3401
Our mission is to help you to do successful business in India and have effective and financially rewarding relations with Indian businesses. We help you to identify and prepare for the challenges in doing business in India so that you can achieve maximum success.
Through the provision of cutting edge cost effective training
and consulting solutions and unique innovative marketing
services, our vision is of a world in which your organization
has the skills, knowledge and support necessary to make
the most of every opportunity presented by India’s
burgeoning marketplace and vibrant business environment.
At Crossroads Global we believe in delivering professional and tailored programmes that have a positive impact on your firm and provide a maximum return on your investment. Cultural synchronization is key to a successful business outcome in India.
BUILDING CULTURAL BRIDGES
With more than one billion people, India is the world's second most populous country and its largest democracy. India has become a world economic power, with growth over the past three years averaging 8%. Based on purchasing power parity, it is now the world's fourth largest economy.
WHY UNDERTAKE INDIA RELATED BUSINESS TRAINING?
Companies wanting to launch their product in the Indian Market
Companies already selling their product or service in India
Companies outsourcing business processes to India
Companies planning on offshoring their business processes to India
Companies in search of a distribution system in India
Companies recruiting personnel from India
Companies doing business with Indian companies
Companies working virtually with a team in India
Expatriates and their families going on an assignment to India.
Institutes and academies training or teaching students from India.
We have successfully helped many global organisations including Fortune 500 companies to effectively work with the Indian businesses. We are Partners in the Global Success of our clients.
WHO BENEFITS FROM OUR INDIA FOCUSED BUSINESS
SERVICES?
The Indian Middle Class is currently over 300 million. Their increasing purchasing power and a shift to western style consumption patterns provides global companies with new market opportunities.
Our marketing consultancy services ensure that the companies target Indian audiences with the most effective and suitable marketing campaign. We recommend our cultural marketing audits to ensure a successful product launch exceeding your sales target. Contact us now to arrange a free consultation.
We offer tailor made training services for clients who wish to cover specific needs and issues of their teams or organizations. Please contact us for full details.
INSIGHT INTO AN INDIAN CONSUMER’S MINDSET
Expertise and focus on India Business Culture
Crossroads Global specializes in providing
consultancy and training services to UK companies that are doing business or planning
to expand their business in India. We have expertise in both India and the UK.
India Specific Marketing Services
Marketing is a discipline where local knowledge
is critical to the success of a product or service, especially so while dealing with
different cultural behaviour and values of Indian consumers.
Marketing Intelligence Services
We have a range of marketing intelligence services
for companies planning to sell their products or services in India including bespoke
market research, consumer trends report, focus group discussions, test marketing
and competitor analysis.
Client Driven Approach (Flexibility)
At Crossroads Global, we follow a thorough needs-
Solid Commercial Experience
All of our consultants and trainers have had successful
careers in international management, with work experience in various countries including
India, UK, USA, Japan, Holland, Germany, France, Israel, China, Italy, Spain and
the Middle East.
Access to an Extensive Authenticated Network of Associate
We work with an excellent
network of experienced associates that hold amongst themselves more than two decades
of intercultural experience in specialist areas such as human resources, market research,
PR and training. Most of our associates have worked in both the UK and India.
About us
Crossroads Global provides India related intercultural training and marketing
services for businesses in the UK. Our clients include blue chip companies as well
as small and medium companies that want to gain a foothold in Indian market or are
outsourcing or off shoring business to India. Our services are cost-
Contact us today -
WHY CHOOSE CROSSROADS GLOBAL
DOING BUSINESS IN INDIA

Crossroads Global’s range of equality and diversity programmes influence and inspire all who attend, which in turn increases the effectiveness and efficiency of everyone involved.
“This an ideal workshop for staff across the board and has proved absolutely invaluable
particularly for those in HR, management, staff supervision or customer services.”
Senior
HR Manager, Public Sector Organisation
Our Diversity and Equality Programmes are designed to not only introduce cultural and diversity awareness, but also as a practical guide to making Diversity part of the organisational culture.
“Crossroads has worked with us to design an excellent Diversity and Equality Programme.
The workshops have been extremely effective in making this vision consistent and
familiar throughout our company. A must for any company that strives believes and
strives to be an Equal Opportunity Employer.”
Director of a UK based IT services
company
Crossroads Global are professional leaders in the field of Culture Awareness and
Diversity Training. Seminars are dynamic, flexible and life changing and bring out
the best in the participants. Trainers are the very best available and have an in-